Harley-Davidson, Inc. (HOG)
Analyst consensus, price target and coverage. 11 analysts, updated daily.
Analyst votes
How the ratings break down
16 ratings on record
- Strong Buy0
- Buy6
- Hold8
- Underperform0
- Sell2
Price targets
Where the estimates sit
How far apart analysts are on this name.
Low 17.00
Mean 27.36
High 32.00
share price 25.97 mean target 27.36. Analysts are spread 88% apart.
Most recent action
Last rating change
| Firm | Morgan Stanley |
|---|---|
| Date | 2026-07-28 |
| Change | Underweight → Underweight |
Size and liquidity
Key statistics
| Market cap | 2.70B USD |
|---|---|
| Cap class | Mid |
| Average volume | 2,618,120 |
| Dollar volume per day | 68.0M |
| Liquidity | High |
| Internal score | 54.7 / 100 |
Recommendation
How it moved, scan by scan
2 scans on record
| Scan | Move | Consensus | Score | SB | Buy | Hold | Und | Sell |
|---|---|---|---|---|---|---|---|---|
| 2026-08-13 | = | Buy | 2.88 | 0 | 6 | 8 | 0 | 2 |
| 2026-08-11 | · | Buy | 2.88 | 0 | 6 | 8 | 0 | 2 |
Score is the analyst average on Yahoo's scale, where 1 is Strong Buy and 5 is Sell, so a falling number means the view improved. ▲ more positive, ▼ more negative, = unchanged.
History
Price target over time
2 daily points recorded
| Date | Price | Target | Upside | Consensus |
|---|---|---|---|---|
| 2026-08-13 | 25.97 | 27.36 | +5.4% | Buy |
| 2026-08-11 | 26.62 | 27.36 | +2.8% | Buy |
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