HOG Updated Oct 2, 2026

Harley-Davidson, Inc. (HOG)

Analyst consensus, price target and coverage. 11 analysts, updated daily.

Consensus Buy= 0.00 vs 3 months ago · Unchanged
Price 24.83 USD
Mean target 28.18 USD
Upside +13.5% target vs price
Market cap Mid 2.6B

Analyst votes

How the ratings break down

16 analyst ratings on record

Recommendation history

How analyst consensus evolved

3 Yahoo monthly periods

Three months ago 2.75 2 months ago · 16 analyst votes
Current month 2.75 Current month · 16 analyst votes
3-month trend = Unchanged No net change over the recorded period
Verified daily snapshots9 recorded points
ScanMoveRatingAvg voteSBBuyHoldUndSell
2026-10-02 12:53 = Buy 2.75 0 6 8 2 0
2026-09-24 12:29 = Buy 2.75 0 6 8 2 0
2026-09-16 14:30 = Buy 2.75 0 6 8 2 0
2026-09-10 16:53 = Buy 2.75 0 6 8 2 0
2026-09-09 06:33 = Buy 2.75 0 6 8 2 0
2026-09-04 12:56 = Buy 2.75 0 6 8 2 0
2026-08-27 18:08 = Buy 2.75 0 6 8 2 0
2026-08-13 = Buy 2.75 0 6 8 2 0
2026-08-11 · Buy 2.75 0 6 8 2 0

Avg vote uses Yahoo's scale: 1 is Strong Buy and 5 is Sell. A falling line means analysts became more positive; a rising line means they became more cautious. The chart uses Yahoo's four monthly periods when available. The table keeps at most one verified snapshot per UTC day; failed refreshes and stale cache fallbacks never create a new history point.

Price targetsEstimate rangeLow 17.00 · High 33.00
Low 17.00 Mean 28.18 High 33.00

share price 24.83 mean target 28.18. Analysts are spread 94% apart.

Most recent actionLast rating changeCitigroup
FirmCitigroup
Date2026-09-08
ChangeNeutral → Neutral
Size and liquidityKey statisticsMid · High liquidity
Market cap2.58B USD
Cap classMid
Average volume2,110,669
Dollar volume per day52.4M
LiquidityHigh
Analysts with a price target11
Analysts with a rating16
Internal score57.8 / 100
HistoryPrice target over time9 recorded points
DatePriceTargetUpsideConsensus
2026-10-02 24.83 28.18 +13.5% Buy
2026-09-24 25.98 28.18 +8.5% Buy
2026-09-16 27.49 28.18 +2.5% Buy
2026-09-10 26.66 28.18 +5.7% Buy
2026-09-09 27.18 28.18 +3.7% Buy
2026-09-04 27.67 27.82 +0.5% Buy
2026-08-27 27.80 27.64 -0.6% Buy
2026-08-13 25.97 27.36 +5.4% Buy
2026-08-11 26.62 27.36 +2.8% Buy
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