ROKU Updated Oct 2, 2026

Roku, Inc. (ROKU)

Analyst consensus, price target and coverage. 20 analysts, updated daily.

Consensus Hold▼ 0.05 vs 3 months ago · More cautious
Price 151.26 USD
Mean target 162.33 USD
Upside +7.3% target vs price
Market cap Large 22.5B

Analyst votes

How the ratings break down

27 analyst ratings on record

Recommendation history

How analyst consensus evolved

3 Yahoo monthly periods

Three months ago 2.65 2 months ago · 26 analyst votes
Current month 2.70 Current month · 27 analyst votes
3-month trend ▼ More cautious 0.05 points toward Sell
Verified daily snapshots9 recorded points
ScanMoveRatingAvg voteSBBuyHoldUndSell
2026-10-02 09:35 = Hold 2.70 1 6 20 0 0
2026-09-24 12:42 = Hold 2.70 1 6 20 0 0
2026-09-16 14:27 = Hold 2.70 1 6 20 0 0
2026-09-10 16:56 = Hold 2.70 1 6 20 0 0
2026-09-09 06:35 = Hold 2.70 1 6 20 0 0
2026-09-07 11:13 = Hold 2.70 1 6 20 0 0
2026-08-28 15:30 ▼ Hold 2.70 1 6 20 0 0
2026-08-13 = Buy 2.65 1 7 18 0 0
2026-08-11 · Buy 2.65 1 7 18 0 0

Avg vote uses Yahoo's scale: 1 is Strong Buy and 5 is Sell. A falling line means analysts became more positive; a rising line means they became more cautious. The chart uses Yahoo's four monthly periods when available. The table keeps at most one verified snapshot per UTC day; failed refreshes and stale cache fallbacks never create a new history point.

Price targetsEstimate rangeLow 150.00 · High 205.00
Low 150.00 Mean 162.33 High 205.00

share price 151.26 mean target 162.33. Analysts are spread 37% apart.

Most recent actionLast rating changeWedbush
FirmWedbush
Date2026-09-24
ChangeNeutral → Neutral
Size and liquidityKey statisticsLarge · High liquidity
Market cap22.46B USD
Cap classLarge
Average volume2,356,309
Dollar volume per day356.4M
LiquidityHigh
Analysts with a price target20
Analysts with a rating27
Internal score57.7 / 100
HistoryPrice target over time9 recorded points
DatePriceTargetUpsideConsensus
2026-10-02 151.26 162.33 +7.3% Hold
2026-09-24 153.49 162.33 +5.8% Hold
2026-09-16 155.92 162.33 +4.1% Hold
2026-09-10 154.18 162.33 +5.3% Hold
2026-09-09 155.34 162.33 +4.5% Hold
2026-09-07 155.59 162.33 +4.3% Hold
2026-08-28 157.99 162.33 +2.7% Hold
2026-08-13 151.79 162.55 +7.1% Buy
2026-08-11 151.44 162.55 +7.3% Buy
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